Published Authors
Efffect Of Extended Marketing Mix On Customer Satisfaction In The Ghanaian Banking Sector
The study investigates the effect of extended marketing mix on customer satisfaction in the banking sector of Ghana. 310 bank customers in the Ashanti Region of Ghana were selected out of which 204 representing 65.81% response rate participated. IBM SPSS version 20 was used for the analysis. Data was collected using questionnaires. Purposive and convenient sampling techniques were adopted in
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